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Friday, August 19, 2011

I’ve Built A Windows Azure Application… How Should I Market It?

by Yvonne_Muench via Windows Azure on 8/19/2011 4:26:00 PM

We’ve heard from Independent Software Vendors (ISVs) that the technical aspect of building a Windows Azure application is sometimes the easier part.  Coming up with the business strategy and transitioning a traditional company to Software-as-a-Service (SaaS) is often more challenging. My team, part of the Developer and Platform Evangelist (DPE) organization, works with ISVs who are building on Windows Azure.  We’ve been talking to our early adopter ISVs to see what they're ...

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