Tuesday, September 21, 2010

New research supports business impact of “Connecting”

by Angus Logan via Windows Live for Developers on 9/21/2010 8:18:20 PM

One of the things I’ve found hard to measure is the industry’s perception (in aggregate) of the impact to user engagement and user acquisition when a site deeply connects to large audiences through “Connect like” solutions. This morning I may have found part of the answer in some new research from Gigya (conducted by Edge Research) that helps answer the question – “[what is] the value of social sign-on and the registered user?”.

You should read the entire research from here . The two big takeaways I got from the research about “social sign-on” (the term the research uses) are:

• There is massive awareness and intent to deploy
• There is clear alignment in the potential benefits, and a belief in achieving these benefits

Massive awareness and intent to deploy

The research showed a huge awareness with 92% of respondents said that they have heard of solutions that allow sign in using an existing [social] identity. Beyond the huge awareness, for online publishers about 59% had either fully implemented or had an implementation in progress.

Clear belief in the benefits

Another interesting tidbit is that the top 3 potential benefits (of a total of 10) were well aligned from both an importance and also a belief in the likelihood of achieving the benefit.

There is a lot more in the research, check it out here, and if you have any data or research you’d like to share – leave a comment!