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Not every small business has a dedicated design team or the budget for a creative agency. That’s where the Create module in the Microsoft 365 Copilot app comes in. With AI-powered content creation and customizable templates, Create makes it easy to produce professional-quality marketing materials — fast. It’s like having a team of expert designers at your fingertips, helping you bring your brand to life with polished, eye-catching content.

Here are three tips to help SMBs get the most out of the Create module.

Tip #1: Use AI assistance for efficient content creation

Create is like having a content assistant by your side, helping you build everything from infographics and newsletters to proposals and surveys. You can dive right into creating documents in Word, designing slide decks in PowerPoint, or starting spreadsheets and forms – either from scratch or by using recommended templates. The AI tools in Create don’t just save you time; they also make content creation easier by generating polished text, suggesting layout ideas, and fine-tuning your work. It’s all about delivering high-quality results, without the headache.

The Create module enables you to quicky and easily design a variety of marketing materials, from presentations, to documents, reports, flyers, and more.  

Tip #2: Keep your branding consistent with custom templates

One of the best things about Create is how easy it makes staying on-brand. Even non-designers can set up brand kits and templates to ensure every piece of content – from pitch decks and proposals to flyers – looks polished and professional. It’s a simple way to help your business put its best foot forward and stand out with a consistent, recognizable look.

Even non-designers can use the Create module to easily develop brand kits to give their business a professional polish. Once you’ve created a brand kit, you can then create a brand template.

Tip #3: Tap into templates to meet your business goals

Create comes packed with ready-to-use templates that are perfect for small business needs. Whether you’re crafting a sleek pitch deck to wow potential investors, outlining a detailed proposal for a client, designing eye-catching infographics to simplify complex ideas, or putting together a newsletter to keep your customers in the loop, these templates have you covered. In no time, your content looks polished, professional, and perfectly suited for whatever you’re working on.

Unsure of where to begin? Select the type of content you want to create, such as workbook, and choose one of the “Start with a template” options.

Start creating!

The Create module in the Microsoft 365 Copilot app is a powerful tool for leveling up your content creation. With AI assistance, branding consistency, and ready-to-use templates at your fingertips, you can quickly deliver polished, professional materials that make it look like you have an entire design team behind you, even when it’s just you and your ideas leading the way.