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Imagine the web as a vast network of pages you click through—until HTML transformed them into living documents you could link and style with simple tags. Announced at Build 2025 during CEO Satya Nadella’s keynote with CTO Kevin Scott, NLWeb is the next leap for conversation—the “HTML for chat”—turning every site into a natural-language endpoint both people and AI agents can query directly. Watch Kevin’s announcement below, or keep reading to learn about our early adopters.

NLWeb Pioneer Highlights

• Tripadvisor: Conversational travel planning, from “Where should I go this fall with kids?” to full itineraries in one go. Read the spotlight.


• Qdrant: Lightning-fast, intent-aware search via its vector database. Read the spotlight.


• O’Reilly Media: Queryable technical library, like chatting with a resident expert. Read the spotlight.


• Eventbrite: Discover events by intent, not keywords. Read the spotlight.


• Inception Labs: Sub-second conversational queries using diffusion LLMs. Read the spotlight.


• Delish (Hearst): Instant recipe matches—“quick vegan dinner with mushrooms and pasta”—tailored to your pantry. Read the spotlight.

NLWeb instances also double as Model Context Protocol (MCP) servers—exposing your content to AI assistants and enabling peer-to-peer Agent-to-Agent (A2A) workflows across sites.

More Pioneers
Chicago Public Media, Common Sense Media, DDM (Allrecipes & Serious Eats), Milvus, Shopify and Snowflake.

Together, these collaborators are laying the protocol-based foundation for an open, agentic web—where sites don’t just display content, they converse.

Ready to Build?
Get started with the new NLWeb GitHub repository.