In episode #15 of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez of Dunamis Marketing delve into the intricacies of co-sell opportunities and partner growth with Gerry Power, Managing Director of Yes Dynamic. With over 25 years of experience in the Business Applications space, Gerry shares invaluable insights into business automation, technology solutions, and the dynamics of partnering within the Microsoft ecosystem. Listen to the full episode: Navigating Co-Sell Opportunities and Partner Growth with Gerry Power.

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Introduction to Yes Dynamic

Under Gerry Power’s leadership, Yes Dynamic specializes in cloud solutions and Microsoft Dynamics 365 applications. The company has successfully navigated the complexities of business operations, offering a range of services from field service management to implementing comprehensive business applications. They aim to empower businesses through innovative technology solutions, ensuring efficiency and growth.

The Role of Technology in Business Automation

One key takeaway from Gerry’s discussion is the importance of designing a business around technology to drive greater efficiency. He emphasizes that Microsoft’s philosophy often leads to standardized applications that can be seamlessly integrated to enhance business operations. By leveraging tools such as Microsoft Dynamics 365 and the Power Platform, businesses can automate processes, reduce manual tasks, and improve overall productivity.

Success Story: The Heat Pump Servicing Startup

Gerry shares a compelling story about a startup in the heat pump servicing industry—a greenfield opportunity, which refers to a situation where a new project is being developed from scratch. This allowed them to design the business from the ground up, with a strong focus on automation. By automating as many processes as possible, they were able to streamline operations and achieve significant success. This approach improved operational efficiency and made the business an attractive acquisition target for larger companies.

Retail Innovations and Technology Implementation

Another fascinating example Gerry discusses involves working with the largest grocery chain in Ireland, a company with a significant market presence and a large customer base. By implementing Microsoft Dynamics 365 Sales and Power Pages, they improved gift card sales by 10% and e-card sales by 65%. This case exemplifies how technology can drive business growth and enhance customer experiences. It highlights the potential of digital transformation in the retail sector, where automation and data-driven decisions can lead to substantial improvements.

Communication and Partner Collaboration

Effective communication is crucial in partnerships, as highlighted by Gerry. He stresses the importance of understanding customer needs and aligning goals with Microsoft to ensure successful implementations. Trust and mutual benefit are pivotal for thriving partnerships. Gerry’s approach includes a thorough partner vetting process and building strong communication streams to foster trust and collaboration. This method ensures that all parties are aligned and working towards common goals, ultimately leading to successful outcomes.

The Future of AI in Business

AI is transforming business processes and customer interactions. Gerry discusses the promising future of AI, particularly within the Microsoft ecosystem, and how it will revolutionize business applications and customer experiences. By incorporating AI into their solutions, businesses can gain deeper insights, automate complex tasks, and provide personalized customer interactions. This technological advancement will significantly impact various industries over the next few years.

Key Takeaways from the Podcast

• Designing a business around technology can lead to greater efficiency.


• Effective communication and ongoing education are crucial in partnerships.


• AI is transforming business processes and customer interactions


• Aligning goals with Microsoft enhances co-sell opportunities.

Final Thoughts

Gerry Power’s insights offer a roadmap for businesses to leverage technology and partnerships for growth. His experiences underline the importance of aligning with Microsoft’s strategy, understanding customer needs, and fostering strong, trust-based partnerships. By focusing on business automation, effective communication, and the potential of AI, companies can navigate the complexities of the modern business landscape and achieve sustainable growth. For more insights and to listen to the full episode, visit Navigating Co-Sell Opportunities and Partner Growth with Gerry Power.

For more information and to join the IAMCP community, visit www.iamcp.org.

Listener Links / Resources

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