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AI innovation is impacting every industry, business process, and individual. About 75% of knowledge workers today are currently using some sort of AI in their day to day [Work Trends Index] At the same time, the regulatory landscape is evolving at an unprecedented pace. Around the world, at least 69 countries have proposed more than 1,000 AI-related policy initiatives and legal frameworks to address public concerns around AI safety and governance [AI Regulations Around the World 2025]. Microsoft Purview offers integrated data security, governance, and compliance solutions for the era of AI—helping reduce risk and complexities, increase team productivity, and improve overall data security, governance and regulatory compliance. 

To help customers effectively secure and govern data in the era of AI, the Microsoft Purview business model is evolving to keep pace with where your data lives, flows, and is accessed. This evolution offers a mix of entitlement (per-user-per-month, PUPM) and consumptive (pay-as-you-go, PAYG) options to best meet your needs in this ever-changing technology environment. 

Purview capability was born in a world where data usage was closely associated with the users who accessed that data. This close association of data and user created a logical alignment with the traditional PUPM model – Microsoft 365 ME5 or Microsoft 365 E5 Compliance licensing options, as examples.  

As technology changes how data is accessed and used through its lifecycle, our business model needs to be purpose-built to ensure you have the right model for the right use. More specifically, data must be protected as it moves through networks, DataOps, data pipelines, application architectures, and more urgently, into and through your AI models + agents. Additionally, you need value that goes beyond protection and offers AI-based visibility, alerts, and actions. Collectively, these new scenarios are less user-oriented and more compute-dependent which gives you more flexibility to only pay for what you use based on the volume or complexity of your data estate or compute needs. 

On May 1, 2025, Purview will introduce a set of new PAYG meters optimized to help your data as it moves across networks and through GenAI applications. These new PAYG meters join the existing PAYG meters for Purview data governance and initial set of data security meters which were activated January 6, 2025. The new Purview meters are as follows: 

*Note: Standard Audit will be billed under the PAYG model for third-party AI applications, like ChatGPT Enterprise. All Microsoft first party applications such as Microsoft 365 applications, Fabric, and Microsoft first party AI apps like Microsoft 365 Copilot, Security Copilot or AI applications custom-built using Copilot Studio are inclusive of Audit Standard. Audit Standard will retain audit records for 180 days. 

Customers using Purview value in the following scenarios will activate one or more of the new meters and will accrue charges on the Azure subscription linked to your Microsoft 365 tenant. If you do not have a linked Azure subscription to your Microsoft 365 tenant these metered capabilities will stop working on June 30, 2025. 

Applicable AI app use cases 

Customers using Purview preview capabilities with the following AI scenarios will be subject to relevant meters. 

For more information, please visit the Purview consumption pricing page as of May 1, 2025 or contact your Microsoft representative.