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What does it take to get people excited about AI? 

If you’ve ever launched a new technology initiative, you know the challenge isn’t usually the technology itself. It’s cutting through the noise, earning attention, and helping people see what’s in it for them. 

Join us Friday, August 7 at 8 am PT, as Eva Etchells, Senior Content Program Manager at Microsoft Digital, pulls back the curtain on some of Microsoft’s most creative and successful Copilot adoption campaigns. From community-driven prompts and personality-inspired workstyles to campaign concepts like Energy Vampires and the Fantastic Four Workstyles, Eva will share how her team transformed AI communications from product announcements into experiences employees genuinely wanted to engage with.  

What you’ll learn: 

• How Microsoft Digital approaches Copilot adoption by focusing on people, not product features  

• Creative campaign ideas that make AI approachable, relatable, and fun

• Practical techniques for building community participation and turning employees into advocates for AI adoption 

• Why the most successful AI communications start with real workplace challenges, not technology announcements 

This session is for communicators, change champions, adoption specialists, and anyone responsible for helping people embrace new ways of working. Whether you’re promoting Copilot, introducing AI-powered experiences, or simply looking for fresh ideas to increase engagement, you’ll leave with inspiration and tactics you can immediately apply in your own organization. 

Register now at aka.ms/FirstFridaysAugust and join us for this month’s First Fridays AI for Communicators.